Product optimization? Customer insight is your key!
Customer is the key to optimize product therefore we should gain customer insight to keep improving our product.
If you are within the development business, there's a great chance you value feedback from your customers or potential customers. So as for your product to achieve success, it must satisfy what consumers need and wish. Whereas there are many ways to capture insights from the consumer, as well as one-on-one discussions, focus teams and surveys, there's one keyspace several brands overlook consumer reviews.
When consumers are curious about buying a product online or in a very brick-and-mortar store, what's the primary factor that they usually do? Sometimes, they visit websites to research the product and to browse reviews from others who have already purchased the product. Online reviews are very necessary to influence a potential customer to purchase or not your product.
In addition to a star rating system, these reviews typically contain very helpful info sort of likes, dislikes, and demographic info concerning the reviewer. The web reviews also offer manufacturers with valuable insight into the consumers' preferences and this info will then be applied to the development of a future product.
If insights from online reviews aren't presently incorporated into your development method, you must definitely begin to consider them. Online review content is available for free at many online retailers and there's no need to limit reviews to your explicit product. Capturing data from competitive product and similar products in your target market are equally as valuable.
So, the question is how we can improve our product from online insight?
So, the question is how we can improve our product from online insight?
The primary step is to look for specific terms related to the reviewer's perception of the product and keeping track of the amount of times that these specific terms are mentioned.
Let’s take as an example a review about a blender that might mention that the blender is easy to use, has good ice crushing ability and is noisy.
All these specific terms are very valuable insights about the product.
The next step is to categorize these specific terms as positive or negative.
Why are this information useful? Because after analysing consumer feedback, you'll be able to determine what aspect of your product received negative responses and you can evaluate and address these parts, by ultimately improving your product.
